The Indonesian National Standard (SNI) certification is a crucial step for companies seeking to ensure their products comply with the quality and safety standards established by the Indonesian government. Obtaining SNI certification not only enhances business credibility but also opens broader market opportunities, both domestically and internationally. This certification process is managed by the National Standardization Agency (BSN) and conducted by Product Certification Bodies (LSPro) accredited by the National Accreditation Committee (KAN).

Is your business ready to obtain SNI certification? ET Consultant is here to assist you at every stage of the process, from standard identification to certificate issuance. Below is a comprehensive guide:

Read More: SNI (Standar Nasional Indonesia)

Why is SNI Certification Important?

1. Enhancing Consumer Trust
   SNI-certified products provide customers with assurance regarding quality, safety, and compliance with national standards. This certification fosters confidence among consumers, leading to increased loyalty, stronger brand reputation, and enhanced market credibility. Businesses that prioritize certification demonstrate their commitment to delivering high-quality products, thereby strengthening customer relationships and encouraging repeat purchases.

2. Compliance with Government Regulations
   Many industrial sectors in Indonesia require SNI certification before products can be marketed or distributed. Compliance with these regulations ensures businesses avoid regulatory issues and operational disruptions. By securing SNI certification, companies demonstrate adherence to Indonesian standards, mitigating risks associated with non-compliance and ensuring smooth business operations within regulated industries.

3. Increasing Market Competitiveness
   Products bearing the SNI label hold a distinct advantage in the marketplace. Certification signifies superior quality and compliance with national safety standards, which can significantly differentiate a product from non-certified competitors. Many consumers and retailers prefer SNI-certified goods, giving certified businesses a competitive edge and greater market access. Furthermore, SNI certification can serve as a stepping stone for businesses looking to expand regionally or internationally, as many global markets recognize and value national standard certifications.

4. Avoiding Legal Sanctions
   Non-compliance with SNI regulations can result in severe legal consequences, including fines, product recalls, or outright bans on selling non-certified products. Regulatory authorities frequently monitor compliance, and failure to obtain SNI certification can lead to enforcement actions that negatively impact business operations and reputation. By ensuring products meet SNI standards, companies not only protect themselves from potential legal repercussions but also create a more sustainable and resilient business model.

Read More: SNI Certification Mandatory for All Products?

SNI Certification Process

1. Identifying Applicable SNI Standards
   The first step is to determine the relevant SNI standards for your product. These standards can be found on the official BSN website or by consulting with LSPro. Identifying the correct standard is crucial, as different industries have specific requirements. Unsure which standard applies? The ET Consultant team is ready to help you navigate this process seamlessly and avoid potential misclassification.
2. Submission of Certification Application
   Once the applicable standard is identified, companies must submit an application to an LSPro accredited for the respective product. The required documents generally include:
   • Company Profile
     Details about the company’s background and operations.
   • Product Specifications
     Comprehensive technical details of the product to be certified.
   • Production Process and Quality Control Procedures
     Description of the manufacturing process and measures taken to maintain product quality.
   • Legal Documents
     Business Identification Number (NIB), relevant business licenses, and other regulatory approvals.

     Accurate documentation ensures a smooth application process and prevents delays in certification.

3. Document Evaluation and Audit Scheduling
   LSPro will conduct a preliminary evaluation of the submitted documents. If the documents are complete and meet regulatory requirements, an audit or inspection of the production facility will be scheduled. This is a critical step, as any inconsistencies in documentation may result in delays or rejections.
4. Factory Audit and Product Testing
   This stage involves two key components:
   • Factory Audit
     LSPro auditors will visit the production facility to assess whether the quality management system aligns with SNI standards. The audit evaluates the entire production process, from raw material sourcing to final product inspection.
   • Product Testing
     Samples of the product will be collected and tested in an accredited laboratory. These tests evaluate factors such as durability, safety, and performance to ensure compliance with SNI requirements.

     Any non-compliance issues detected during this phase may require corrective actions before proceeding to the next step.

5. Evaluation of Audit and Testing Results
   Following the factory audit and product testing, LSPro will evaluate the results. The evaluation process involves:
   • Reviewing test reports and audit findings.
   • Verifying that corrective actions have been implemented, if necessary.
   • Ensuring full compliance with SNI standards.

     If any discrepancies or non-conformities are found, the company must take corrective measures and undergo a re-evaluation process. ET Consultant can assist in addressing these issues efficiently to minimize delays.

6. Issuance of SNI Certificate
   Once all requirements are met, LSPro will issue the SNI certificate, which is typically valid for 1-3-5 years depending on the type of the SNI. The certification confirms that the product meets national standards and can be legally marketed and distributed. Companies must maintain their compliance throughout the validity period to avoid revocation.

7. Supervision and Periodic Audits
   After obtaining certification, businesses must undergo periodic audits conducted by LSPro to ensure continued compliance with SNI standards. These audits typically involve:

• • Random product testing to verify ongoing quality consistency.
  • Factory re-evaluations to confirm compliance with established production processes.
  • Monitoring reports and quality management documentation.

    Failure to comply with periodic audit requirements may result in penalties, suspension, or revocation of the SNI certificate. Continuous compliance is essential to maintain a competitive advantage in the market.

Read More: Construction Services Business Entity Certificate (SBUJK)

How Can ET Consultant Assist You?

Obtaining SNI certification is a complex and time-consuming process that requires careful navigation through various regulatory and compliance requirements, from selecting the appropriate standards to undergoing product testing and audits. With extensive experience and a strong professional network, ET Consultant serves as your strategic partner in ensuring a seamless certification process. 

We assist in identifying the applicable SNI standards for your product, preparing comprehensive and compliant documentation, and providing guidance throughout the audit and product testing procedures. In the event of any audit discrepancies, we offer expert advice on corrective actions to ensure compliance. With our support, the application and certification issuance process is handled efficiently, enabling your business to achieve full regulatory compliance and market readiness with confidence.

Ready to Begin Your SNI Certification Process? Contact Us!

If you want to ensure that your product complies with SNI standards and gains a competitive advantage in the market, ET Consultant is your best solution. Do not let a complex process hinder your business growth.

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ET Consultant is a Business Consultant and Legal Consultant Expert that provides support for local and multinational clients to start and manage their business operations in Indonesia. ET Consultant specializes in Business Incorporation, Licensing & Legal, Accounting & Taxes, Immigration, and Advisory Services.

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