In line with Indonesia’s ongoing efforts to strengthen transparency, consumer protection, and regulatory integrity within the national halal assurance system, the Halal Product Assurance Organizing Agency (Badan Penyelenggara Jaminan Produk Halal – BPJPH) has introduced a new regulatory directive that redefines the compliance landscape for halal-certified business actors. 

On 28 August 2025, BPJPH officially enacted Circular No. 7 of 2025 on the Publication of Halal Products and the Mandatory Affixation of Indonesian Halal Labels to Halal-Certified Products (“Circular 7/2025”). This Circular complements and reinforces the existing legal framework established under Decree of the Head of BPJPH No. 145 of 2022 concerning the Use of the Halal Logo and Halal Labels on Halal-Certified Products, as amended by Decree No. 88 of 2023 (collectively referred to as “Decree 145/2022”).

Taken together, these instruments mark a significant tightening of compliance requirements in the halal certification regime. While the 2022–2023 decrees primarily focused on the technical specifications for halal labeling, including color, placement, and size, Circular 7/2025 introduces a new compliance dimension: the mandatory publication and dissemination of halal-certified product information through corporate digital and social media platforms. This new measure underscores BPJPH’s broader commitment to ensuring public access to accurate halal information, strengthening consumer trust, and enhancing accountability among producers, importers, and distributors. Against the above backdrop, this article offers an elaboration of the key provisions that are set out under Circular 7/2025.

Read More: Halal Product Inspection

Legal Context and Regulatory Purpose

Under Indonesia’s Halal Product Assurance Law (Law No. 33 of 2014) and its implementing regulations, all business actors engaged in the production, distribution, or sale of halal-certified goods are required to ensure that halal information is visibly and accurately presented to consumers. This legal obligation is operationalized through Decree 145/2022, which mandates that all halal-certified products bear the official Indonesian Halal Label issued by BPJPH.

Circular 7/2025 builds upon this foundation by expanding the scope of compliance obligations. It not only restates the requirement to affix halal labels to product packaging but also introduces a mandatory publication element, compelling companies to actively disclose their halal-certified products through digital platforms, including websites, e-commerce pages, and social media channels such as Instagram, Facebook, or TikTok.

The underlying objective is twofold: to improve consumer awareness by making halal information accessible in the public domain, and to foster a culture of transparency among halal-certified business actors. In this regard, BPJPH now assumes a more proactive supervisory role, directly overseeing both label usage and publication compliance.

1. Mandatory Use of the Indonesian Halal Label
   In addition to physical labeling, Circular 7/2025 introduces a new and highly significant requirement: the mandatory publication of halal-certified products through electronic and social media channels. Under this provision, all halal-certified business actors, whether manufacturers, importers, or distributors, must actively publish information about their certified products through one or more of the following platforms:
   • The company’s official website or e-commerce platform;
   • Social media accounts operated by the company or brand; and
   • Digital catalogues or marketing materials accessible to the public. 

     This publication must include the following elements:

   • The product name and brand;
   • The BPJPH-issued Halal Certificate number and validity period;
   • The Indonesian Halal Label affixed to the product image; and
   • Information identifying the certified company or producer. 

     The aim is to ensure that consumers can independently verify halal certification status without solely relying on packaging. This transparency mechanism also facilitates cross-checking through BPJPH’s digital halal database, allowing real-time verification of authenticity and validity.BPJPH has stated that it will monitor and audit compliance directly, especially through periodic digital reviews and spot checks of online publications. Business actors that fail to publish their halal-certified product information, or that display misleading or incomplete data, may be subject to administrative sanctions consistent with prevailing laws on halal product assurance.

2. Publication Requirements for Halal-Certified Products
   Circular 7/2025 now requires all business actors that sell halal-certified products to publish information on their products in the following stages:

Supervision and Enforcement

Circular 7/2025 places BPJPH in a central supervisory role, expanding its oversight from certification and labeling into digital compliance monitoring. This means that the agency will now assess not only the presence of halal labels on physical products but also how halal-certified companies represent their products online.

This dual compliance approach, covering both physical packaging and digital publication, reflects a paradigm shift in Indonesia’s halal assurance system. It emphasizes continuous accountability and ensures that halal information remains accessible, verifiable, and consistent across all consumer touchpoints.

Companies that fail to adhere to the labeling and publication requirements may face a range of administrative penalties, including:

1. Written warnings and corrective orders;
2. Suspension or revocation of the halal certificate; and
3. Temporary prohibition on distributing halal-certified products.

Repeated violations could also result in reputational risk and disruption of market access, particularly for exporters or brand owners seeking to maintain credibility in Indonesia’s increasingly competitive halal market.

Read More: Halal Certification Procedure and Timeline in Indonesia

Conclusion

The issuance of Circular 7/2025 marks a critical step forward in Indonesia’s efforts to strengthen halal product assurance and align its regulatory framework with international best practices. By combining physical labeling with mandatory publication through digital and social media platforms, BPJPH has effectively transformed halal certification from a static compliance requirement into a dynamic transparency standard.

For business actors, especially those in the cosmetics, food, beverage, and pharmaceutical sectors, these obligations represent both a compliance challenge and an opportunity to enhance consumer trust. Consistent and accurate publication of halal information demonstrates not only adherence to regulatory requirements but also a genuine commitment to ethical business practices.

ET Consultant, we support both domestic and foreign companies in navigating Indonesia’s evolving halal compliance landscape. Our legal and regulatory experts assist in: Reviewing and aligning packaging design with BPJPH’s labeling standards, managing halal certificate registration and renewal, preparing publication strategies to meet Circular 7/2025 requirements, and coordinating with accredited Lembaga Pemeriksa Halal (LPH) and BPJPH officers for inspection and verification.

Through a holistic and compliant approach, ET Consultant ensures that your halal-certified products meet every requirement, physically, digitally, and ethically, allowing your brand to operate confidently within Indonesia’s rapidly expanding halal economy.

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ET Consultant is a Business Consultant and Legal Consultant Expert that provides support for local and multinational clients to start and manage their business operations in Indonesia. ET Consultant specializes in Business Incorporation, Licensing & Legal, Accounting & Taxes, Immigration, and Advisory Services.

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